Gran Insignia olive oil is located between the Úbeda and Jódar districts, set in the national park of Mágina to the south of the Jaén province (Spain).

Within this geographical area is the 'Denominación de Origen Sierra Mágina' where the olives for Gran Insignia are collected and which produces the most olive oil, for a protected area, in the world.

Our young company consists of professionals from the olive oil sector who have decided to combine the newest and most dynamic and effective technologies and information systems with the traditional knowledge and methods of our olive farming for fathers.

As a consequence of the strong influence and culture of the olive tree and oil in this area from ancestral times, we decided to start a bold business venture loaded with a huge dose of sensitivity towards both the world of the olive and the culture of the Mediterranean diet.

From the very beginning our company has followed three basic criteria: To apply the best care to the fruit on the tree, thus ensuring the best product. Only extract and fabricate oil from the highest quality olives in this way satisfying the more discerning consumer. Only use methods which respect the environment at each and every stage of production, which we clearly must do in an agricultural environment such as ours.

With quality as its primary objective, Gran Insignia has adopted three clear concepts as a basis for its business plan: Only produce oil from olives with a certified origin, use a personalized approach in marketing and incorporate the newest technologies available throughout the entire process.

In distinct contrast to the 'anonymous' olive oils, Aceites Gran Insignia produces its own blend of oil where the origin of the olive is totally guaranteed. Sourced exclusively from olive groves within the National Park of Sierra Mágina and collected from the 'denominación de origin' the seal of approval from the regulatory body 'consejo regulador', seen on the labels, authenticates the quality of all our products.

To speak of the highest quality of a product is easy, to demonstrate and guarantee it is not so. For this reason we have come up with a pioneering system where the customers and catering professionals can directly and (in real time) know the true characteristics of the very oil they are in the process of buying through a chemical analysis and 'organoléptico' tests which analyze the smell, appearance and taste of the oils which, at every moment, are being bottled.

In contrast to the impersonal approach of the larger oil distributors, Gran Insignia has an open interface with the customer in an attempt to connect as closely as possible with them. Consequently we have initiated a consumer phone line (902 36 35 02) through which a direct line of communication exists between the brand and the customer, bringing about a marketing strategy, through delicatessens, with a direct and personal approach.

We are aware that this personalized style will limit our sales, but we are convinced that this is the only way forward if we are to ensure the objective, which is the life blood of our work: produce only the highest quality of oils (authentic and natural olive juice), and obtain the complete satisfaction of our clients.

Despite being a young company, Gran Insignia has been recognized for its great work and commitment on various occasions.

Recently the Andalucían Ministry of Agriculture and Fisheries have awarded Aceites Gran Insignia as a brand of 'certified quality' which entitles us the use of their seal on all our products. The Ministry defines this award on their official page in the following way: quality guaranteed, responding to the demands of the customers in quality, security and respect for the environment, we will acknowledge these products as having a series of specific characteristics which entrust a level of quality which is endorsed by an official body, such as the Andalucían local government through the ministry of Agriculture and fisheries.

Another commendation of which we are especially proud took place on the 28th May 2005 when Gran Insignia obtained, on behalf of the Consejo Regulador of the Denominación de Sierra Mágina the prize of 'Premio Pegonero' or Proclaimed Prize for the extra virgin olive oil collected from the Denominación. This event was covered by all the specialist press, both nationally and internationally and helped us in the arduous labor of promotion and popularizing the excellence of Gran Insignia.

The methods that are employed in the management and care of the olive farms, including the plant health certificate and all the stages of collection, production, storage and bottling follow highly developed techniques pertaining to the 'consejo regulador' or regulating body of the denominacíon de origin de sierra de Mágina, who intern ensure the use of good practices throughout the entire process of collection and production of this brand.

Besides this our company has enforced a series of strict controls to ensure that our oils scrupulously complete with the many requisites and parameters that secure the highest quality of production: grade of acidity, state of oxidation and characteristics such as colour, smell and flavor. Any oils that fail to meet with these strict controls do not get produced. For this reason we guarantee a quality that is born at the olive farm and ends on the tables and palates of the most discerning consumer.

With our pioneering system of chemical analysis and 'organoléptico' tests, both the consumer and the professional can really know what he is purchasing. Our system complies with the requisites of specialists demands, in providing an extra virgin olive oil with the maximum guarantees.